Made in America: LA
3D printing is impacting the world in unconventional ways. Beyond desktop toys and bobbleheads, creators are expediting timelines, saving thousands of dollars, and maintaining more design capacity into their shops.
Creative & Art Director
- Film Direction
- Customer Visits & Interview Structure
- Development of photography shot-list & editing
- Photography & Photo Editing
The marketing challenge was difficult, yet simple. How might we prove to small businesses and manufacturers the advantages and savings possible through large format 3D printing?
Diving into the numbers, we found that 78% of Gigabot creators are in North or South America. For each Gigabot, 80% of the materials are sourced in the Americas and 100% labor remains in-house.
“Made in America” is a story series that amplifies the voices of human scale 3D printing and to hone in on the transformation of manufacturing through these creators.
By taking an organic marketing approach, we narrated customer enthusiasm, performed on-site visits, surveyed future product offerings, and researched the impact of 3D printing across various industries and verticals.
Social Media Analytics by Samantha Snabes
"Every year my kids come back from college to tell me that just having access to this type of equipment put them so far ahead of the curve. "
— Glenn Yamasaki, Educator at Downey High School
A hands-on approach: 3D Printing to compete nationally at FIRST Robotics
At Downey High School in Los Angeles, California, students use 3D printing to solve real-world problems. Led by Glenn Yamasaki, High-School’s Art & Engineering center is home to 6 Gigabots and eager students.
Downey High School is owner to Gigabots #178, 183, 191, 192, 193, 194
"Our future vision is to have multiple 3D printers printing at once and have the part ready to be processed, finished, and shipped the same day."
— Francis Manalac, 3D Printing Lead at Doug Mockett & Co.
Always in-house: Rapid prototyping furniture hardware
Doug Mockett & Co. is a boutique furniture and architecture hardware company out of Los Angeles, California. From idea to form, Mockett offers in-house iterating by using 3D printing to quickly test and develop custom designs. Annually, the company runs open design challenges to accept new and innovative solutions beyond their warehouse selection.
Doug Mockett & Co. is owner to Gigabot #007
Prep: Roadmap, Interview & Shot List
To run this marketing experiment, we selected the L.A. market because of it's dense concentration of customers.
While experimenting a as a photographer on-site, it became quickly apparent that in order to give our full attention to the customer, we would need to commission and support local photographers in their area to capture these moments. In order to keep our branding consistent across our 50 customer visits, we developed a shot list, interview questions, and a data-inputting form connected to sales accounts to streamline followup, take-aways, and documentation for future conversations.
👏🏼 © Katy Jeremko